One Less Login is an online web and marketing tool that will let the user:

• Manage your web site

• Sell products or services on your website through our PCI compliant e-commerce platform

• Track your website statistics, such as visitors, keywords searched, and location of the visitor

• Run detailed reports including website sales, email opt-ins, customer behavior and more

• Utilize blogging and email marketing campaigns (up to 10,000 emails per month included)

• Use our built in customer management tool to store visitors and online leads in your database, track phone calls and appointments.

One Less Login is great for business that either sell products online, or need a user-friendly way to track activity on your website.  It’s very easy to use, and you’ll no longer have to import and export information and designs from one system to another.  This is an affordable web site that you can build in under an hour and maintain, with one login.  If you choose, our team of professional designers, located in Indianapolis, Indiana, can design your site for you at an additional charge.

To see learn more or to sign up for a 30 day free trial, visit www.onelesslogin.com today, or call 317-417-7070.

a&g offers an affordable all-in-one online business solution, with prices ranging from $59-$99 a month

1. DON’T think that adding keyword mega tags to the pages in your website will make a huge different in Google’s eyes.  Google has actually stated on their blog that adding keyword meta tags to your site will not affect your ranking in their engine.

DO created a targeted and description title and description for your website. This information is used to determine how your particular listing is displayed and while it might not help your rankings, it will help the user get a better idea of the contents of your website. Also, just because Google doesn’t use the keyword tag, doesn’t mean that other engines won’t. Try to keep your tag to around 15 keywords to less, with copy targeted to that particular page.

2. DON’T stuff your pages full of keywords from top to bottom. This creates a bad user experience and even if it helps your site move up in the rankings, you may lose the customer because the page is cluttered and unfriendly to use.

DO choose 4 or 5 keywords that pertain to each individual page and work them in to the prominent areas including header and sub header tags and title tags.  Try to look at the page like a consumer and ask yourself, “Would I want to stay on this page or move on to a cleaner site?”

3. DON’T fall for link building scams. Have you ever received any of those random emails which ask you to swap links with a website that little or nothing to do with your website? These emails are typically sent from those who are building links in an intentional attempt to increase their rankings and Google frowns upon that technique.

DO build quality relationships with other websites that may be of use to your website visitors.  For example, we are currently working on some websites for a group of real estate agents. A great way to build a linking relationship is for them to contact some of their partners in the industry, such as mortgage companies, home repair businesses or moving companies, and ask them if they would like to add each other’s websites to their own as a preferred vendor. Not only will your customers appreciate the resources, but you will also show Google that your website is being promoted by another website.

4. DON’T create a blog just because you think you need to have one. Blogs can be a great way to add relevant content to your site but you need to be aware of the purpose of each post.

DO post information that will be useful for customers who could potentially be looking for your company or business type and utilize the post tags function for each entry. Post tags are great way to tell the searches engines about the content of your particular entry so keep your top search phrases in mind as you are writing your copy.

While the numbers show that many consumers are using social media to shop online, another report shows that the consumers are loyal to just a handful of brands. 61% of shoppers focus their attention on 1-5 retailers or brands, while only 21% focus on 6-10 brands.

To find out how you can create a social network marketing plan for your business, contact a&g Digital Consulting.

Your business will want to present a clear path to the visitor which will direct them to whatever you consider your conversion point. This can be anything you wish, but you want to focus on something that is measurable. Some examples include driving a visitor to fill out a lead generation form, make an online purchase or even call a specific phone number on the page.

Here are a few tips to create better converting landing pages:

1. Keep it targeted – Keep the copy on your landing page targeted to the source of the lead. For example, if you are using pay per click advertising, and a customer clicks on your ad for the keyword “Geist Web Design”, the resulting landing page should reflect your web design services that you offer to Geist businesses. Another example would be if you were to send out a mail piece, driving the recipient to a specific landing page with a 25% off discount. For the best conversion possible, reflect that same 25% offer on the landing page and offer a conversion point, such as a lead gen form or online ordering option.

2. Keep it simple – The last thing that you want on a landing page is for the visitor to be distracted. Your goal is to make the page clean and to the point and make it very clear as to what you would like them to do. This would include excluding any loud backgrounds, visual embellishments, online video or animations that could distract them from the conversion point.

3. Track your results – If you are an active follower of your website analytics, you will quickly be able to spot the traffic that is being directed to your landing page. This is typically monitored through the entry page portion of your analytic program. This will help you gauge the number of visitors that coming in to your page, but from there, it is important to monitor your conversions. Again, this can be an online order, an online inquiry or a phone call. If you are using a phone number, try to use a unique number, if at all possible. If you are using a lead generation form, be sure to customize the form so that you know where it came from.

For more information about creating effective landing pages for your online and offline marketing campaigns, contact Angie Commorato at 317-417-7070.

1. WPtouch iPhone theme plugin: Are you unhappy with the way that your Wordpress blog looks on your iPhone, Droid or Blackberry? This plugin allows you to view your site on your mobile device using an alternate iPhone style theme. This theme also allows the user to switch to your regular theme if they choose.

Download it at: http://wordpress.org/extend/plugins/wptouch/

2. Sexy comments plugin: According to the description, this plugin allows you to “sexify your comments” section of your blog, including optional avatars, an Ajax comment preview and CSS override. There are lots of customization options and this plugin will save some coding time.

Download it at: http://wordpress.org/extend/plugins/sexy-comments/

3. My Page Order plugin: If you are not a PHP coder or don’t want to mess with the actual theme code, use this plugin to set the display order of your pages with a drag and drop interface. It’s easy to use and again, saves some coding time.

Download it at: http://wordpress.org/extend/plugins/my-page-order/

4. Google Analyticator plugin: This plugin allows you to easily implement your Google Analytics code to your blog, adding the necessary Javascript to the pages. It also allows you to pull basic stats through your Wordpress admin.

Download it at: http://wordpress.org/extend/plugins/google-analyticator/

5. Broken Link Checker plugin: If you are not regularly checking your blog analytics, be sure to download this plugin. It will alert you to any broken pages or images on your blog. No one enjoys the dreaded 404 error.

Download it at: http://wordpress.org/extend/plugins/broken-link-checker/

These are just a few of the nearly 8,000 plugins available. To shop the full list, visit the Wordpress plugin directory.

1. Get Your Money’s Worth for Your Video Production: If you have already paid to have a commercial produced for television, ask your media company for a web-ready version of your video. You can not only upload your video to YouTube to promote, but you can also add the video to your company’s website, business blog or email marketing campaigns.

2. Invite Your Existing or Potential Customers to Watch Your Commercials: If you are currently collecting opt-in emails from your website or have opt-in emails from your existing customers, send an email, inviting them to watch your commercials. You can either direct them to your uploaded clip on YouTube or to the media section of your website for added exposure. If you are not using email marketing, contact us to find out how you can send email marketing messages to thousand for customers for less a penny an email.

3. Use YouTube to Save Bandwidth on Your Website Hosting Account: Every time a website visitor views one of your videos on your website, you are going to be using bandwidth from your monthly website hosting allowance. However, if you were to add your clip to YouTube and embed the clip in to your website, you will be using Youtube’s bandwidth. This is a great option for small businesses who may not have unlimited bandwidth available.

3. Always Tag Your Video Posts on YouTube: When you upload a video to YouTube, you will see a field for tags. These tags are very important because they help visitors to the site find your video clip. Try to think about what your customers would search to find you and don’t forget to separate them with a comma. We recently posted some clips for a jewelry store in Logansport, Indiana, which is a smaller town. Here is an example of the tags that we used on their clip:

Tags:
Arnold’s Jewelry and Gifts, Arnold’s Jewelry, Logansport Indiana, Rochester Indiana, Rochester jewelry store, Logansport Jewelry Store, Indiana Jewelry Store

To view their clip, visit http://www.youtube.com/watch?v=g7ATRrjnKOM

4. Use a Press Release to Promote Your Video: If your company video is something that is particularly newsworthy, consider writing and releasing a press release with a link to your online video clip. Search for press release sites that will allow you to post your press release for free to gain added exposure. Keep the search engines in mind when writing the press release and incorporate pertinent keyword phrases for your business and products or services.

5. As Always, Post A Link to Your Video on Your Social Networking Sites: Add a link to your online commercial on any of your company’s social networking accounts including your Facebook business page, Twitter account, LinkedIn profile and other accounts that you may have.

For more information about how to promote your videos on the web, online video production or how to set up an email marketing campaign, contact Angie Commorato at www.ConsultAGC.com.

Google Sets

Google Sets is a free tool which can help to expand your search phrases for your businesses. This tool allows you to enter up to five keyword phrases which pertain to your business. You can then choose a small set, which will generate 15 or fewer items, or a large set, which will provide a much more extensive list of phrases.

In my experience, you would not want to cut and paste the list of results to your pay per click campaign because the results are not always going to be exactly what you need. However, the results can help you come up with extended keywords and phrases to add to your paid search campaign.

Try it now at http://labs.google.com/sets

Google Ad Preview Tool

If you are a Google pay per click advertiser, how many times a day to you find yourself searching your keywords, just to find out who might be bidding against you? If you are monitoring your placement, as well as competitor placement, Google’s Ad Preview tool is something that you should be using. When you continuously run a search for your bidding keywords, without clicking on your ads, Google may determine your own ads are irrelevant to you and stop showing them to you.

Try it now at https://adwords.google.com/select/AdTargetingPreviewTool

Google External Keyword Tool

I have always used Google’s External Keyword Generator when I am formulating my list of keywords and keyword phrases to target for a search engine optimization campaign, as well as my paid search campaigns. This is a scaled down version of the tool that is available to you when you log in to your Google Ad Words campaign, but if you are not a Google advertiser, you can still use the tool to not only generate ideas for your other campaigns, but also export the results in a easy to manage form. If you are a Google Ad Words advertiser, log in to your account to use their keyword generator. It is much more in depth.

Try it now at https://adwords.google.com/select/KeywordToolExternal

1. Ask for Retweets: The goal of this type of contest is to ask your followers to get your message in front of as many of their Twitter followers as possible. The idea is for a company to post some type of promotional message and when a Twitter follower Retweets that message, they will be entered to win a prize. When asking followers to retweet, realize that they are going to putting this message in front of their loyal followers. Try to make the message have some sort of meaning or interest and hopefully you can get a chain reaction with the retweets.

(What is a retweet? A retweet is when you republish someone else’s tweet. The most common way to retweet, is to start your tweet with RT followed by the username of the original poster. For example, if I had a tweet under my username commorato that says “a&g Digital Consulting is the best!” and you wanted to retweet, you would tweet the following: RT @commorato a&g Digital Consulting is the best!)

2. Using Hashtags: Asking Twitter users to use hashtags is similar to asking for retweets in that your Twitter followers will be doing most of the work in the contest. If you have never used hashtags on Twitter,  a hashtag is when you use a pound sign (#) before a particular word in your Tweet. Once it the pound sign is added, it becomes a hashtag, which becomes a clickable link to all other mentions of that word. A user can click on the hashtag in someone’s twitter stream and see everything everyone else has said with that hashtag. In contest use, a company will usually allow a customer to Tweet whatever they want as long as they add a particular hastag to their post. For example, Live Nation, an online ticketing company, recently ran a contest asking their followers to post a Tweet about a recent contest, adding the #LiveNation hashtag somewhere in their post. This would enter a folllower in a contest to win free concert tickets.

3. Use Sign Up Forms: This is a new spin on the classic online contest format. In this case, you would be asking Twitter users to come to your website and sign up for the contest. This can be a great way to get more exposure for your website, especially if you can incorporate a trivia question, requiring the user to hunt around your website. For the best results, keep your entry form short and to the point and include contest terms which address how the participants personal information will be used after the conclusion of the contest.

4. Gathering More Followers: The final way to start a Twitter contest is to announce that your followers are going to be entered to win a prize once your number of followers reaches a certain level. The idea is that your followers will tell their followers to start following you to help you reach your goal and in turn, give out a prize. There are also varieties of this contest where bigger and better prizes are given as your different goals are reached.

No matter which type of Twitter contest you decide to run, expect to get your brand name in front of a lot of people in a relatively quick period of time. Aim to offer some desirable contest prizes and your name can spread very quickly across the Twitter network.

Real Estate on the Verge
By Michael Stark

Declining prices, a credit crisis and millions of foreclosures pushed the real estate market to the brink. Commissions are under attack. Sellers try to connect directly with buyers. Investors crave to know about deals before they hit the MLS (multiple listing service). And consumer frustration makes matters worse.

The National Association of Realtors (NAR) reported on May 12, 2009, that first quarter sales were at a seasonally adjusted annual rate of 4.59 million homes and condos sold. The population of prospects is enormous when you add in all of those struggling to sell, buyers on the fence, approximately 1.1 million realtors, and countless lenders, escrow, insurance and home improvement contractors. The real estate vertical seems poised for a gold rush.

Current tools used for marketing this depressed market — PPC advertising, banners and even e-mail — are not working as well as in the past. There is simply too much inventory. Therefore, claiming your stake in the virgin vertical of real estate means moving your covered wagons across a great divide. This new land of opportunity is ready to settle, and it starts with forming long-term relationships with those steeped in the industry. When the housing market rebounds, this will put your business in a position to fuel the impending boom.

The first obstacle is to understand that people are not leads. Investors, sellers, realtors and lenders are real people involved in a very long business sales cycle. Enterprises that can help these individuals and businesses through the process, while serving up products and services will gain trust, respect and profit. Your site will bookmark, brand and build if you educate, enlighten and enable individuals.

OPPORTUNITIES ALONG THE WAY
Pioneers scouting the real estate territory should understand its five sub-verticals, with some sites blending two or more.

1. Sites that allow MLS search. Most agent sites provide a local service. Realtor.com is great nationally.
2. Sites that deliver blogs and news. A good blog can provide important news, featured listings or valuable resources. Curbed.com is a nice example.
3. Sites mashing up census, neighborhood and lifestyle content such as HomeFair.com.
4. Sites providing valuations and sales data, such as Zillow.com.
5. Free and paid sites that assist FSBO (for sale by owner) sellers. Free sites syndicating postings to other sites and search engines are the most popular.

To grow your prospective or existing real estate business, contact the top sites in each sub-vertical, and entice them to sell your products or services on a CPA (Cost Per Acquisition) or CPL (Cost Per Lead) basis. You might find that some site owners ask to be compensated for access to their database and audience.

Even more opportunities can be found by exploring the angles involved in each real estate transaction. With some creative thought and planning, the list of possibilities grow. For example:

* Buyers are interested in loans, investments strategies, foreclosures and sales data. Any one of these topics could make for a nice side blog to your website, or consultancy work.
* Sellers want tools beyond yard signs, flyers and print ads. They need websites, e-mail, SEM and SEO services, and help engaging prospects — social media strategies and video production.
* When a property doesn’t sell in a timely manner, rental options are needed. This involves prospects, community organizations, and even moving companies.
* Contractors are always needed in every real estate market to make repairs and prepare properties for selling or renting.

In the foreseeable future, times will continue to be tough for real estate buyers, sellers, realtors, lenders, contractors and insurance professionals. But now is the time to connect with this demographic. Show them how your product or service will improve their life, and you’ll discover a huge new source for customers — now and, more importantly, in the profitable times to follow.

There is a learning curve to the program and information overload can happen if you don’t know where to focus your attention. If you want to start with a general overview of what is happening on your website, I would recommend monitoring a few specific categories.

1. Unique Visitors: I often hear businesses discussing “hits” on their websites and using that for a gauge on how they website is performing. This number can highly overestimate the popularity of your website. A hit is registered whenever one of the many files on your website is loaded. For example, a single page in your site might have 10 images, as well as 2 script files within it’s code. This page could register 12 or more hits from one single visit to the  web page. For that reason, I monitor unique visitors. This number will provide a more accurate way of monitoring the number of people who come to your site, excluding multiple visits from the same computer.

2. Referring Sources – Having spent hundreds of thousands of dollars on marketing during my career, I consider the referral data on your statistics to be very important. The referring sources will be able to tell you who is sending you traffic. This can be very valuable if you are spending company time exposing your business to the social networking marketing mediums, or more importantly, paying for display and paid search marketing.

3. Conversion – This is the most important statistic that you are going to monitor, hands down. You can drive all of the traffic in the world to your site, but if they are not turning in to a customer, then you have some work to do. Google Analytics allows you to place some code on your site at what you consider to be the point of conversion. For most businesses, this is the order confirmation page, which thanks them for placing their order. However a business’s goal may be to drive an online information request lead or to drive a phone call. In these cases, placing the code on the contact form confirmation or on the contact page itself can give you an idea of the interest in your particular conversion. Either way, if you are getting the traffic without conversions, it is time to dig deeper in to your site to find out what is happening. In these cases, bounce rates and average time spent on the site by a visitor can get you pointed in the right direction.

For more information on conversion tracking on your website, contact Angie Commorato at blog@commorato.com. Angie is an Indianapolis based web consultant and owner of the online marketing company, a&g Digital Consulting, LLC.