Archive for the ‘Blogging’ Category

Fun and useful WordPress plugins for your blog

Monday, January 18th, 2010

As WordPress blogs gain in popularity, the extensive list of plugins continues to grow. Here are a few WordPress plugins that can be great additions to your blog.

1. WPtouch iPhone theme plugin: Are you unhappy with the way that your WordPress blog looks on your iPhone, Droid or Blackberry? This plugin allows you to view your site on your mobile device using an alternate iPhone style theme. This theme also allows the user to switch to your regular theme if they choose.

Download it at: http://wordpress.org/extend/plugins/wptouch/

2. Sexy comments plugin: According to the description, this plugin allows you to “sexify your comments” section of your blog, including optional avatars, an Ajax comment preview and CSS override. There are lots of customization options and this plugin will save some coding time.

Download it at: http://wordpress.org/extend/plugins/sexy-comments/

3. My Page Order plugin: If you are not a PHP coder or don’t want to mess with the actual theme code, use this plugin to set the display order of your pages with a drag and drop interface. It’s easy to use and again, saves some coding time.

Download it at: http://wordpress.org/extend/plugins/my-page-order/

4. Google Analyticator plugin: This plugin allows you to easily implement your Google Analytics code to your blog, adding the necessary Javascript to the pages. It also allows you to pull basic stats through your WordPress admin.

Download it at: http://wordpress.org/extend/plugins/google-analyticator/

5. Broken Link Checker plugin: If you are not regularly checking your blog analytics, be sure to download this plugin. It will alert you to any broken pages or images on your blog. No one enjoys the dreaded 404 error.

Download it at: http://wordpress.org/extend/plugins/broken-link-checker/

These are just a few of the nearly 8,000 plugins available. To shop the full list, visit the WordPress plugin directory.


Angie Commorato is a indianapolis based web consultant and web designer and owner of a&g Digital Consulting, LLC.

Real Estate On the Verge

Saturday, July 11th, 2009

I don’t normally re-post other people’s articles, but I am currently working on developing a business blog and corporate identity for Knox County Realty, LLC, located in Vincennes, Indiana, and this article was fitting. I have yet to speak with a client in any industry where it doesn’t make sense to build a website for their business, but for this particular client, I can see a huge potential for online promotion. This article makes some great points about taking advantage of the current slump in the market. Prepare your real estate business now with a informative website presence and help turn your followers in to home buyers.

Real Estate on the Verge
By Michael Stark

Declining prices, a credit crisis and millions of foreclosures pushed the real estate market to the brink. Commissions are under attack. Sellers try to connect directly with buyers. Investors crave to know about deals before they hit the MLS (multiple listing service). And consumer frustration makes matters worse.

The National Association of Realtors (NAR) reported on May 12, 2009, that first quarter sales were at a seasonally adjusted annual rate of 4.59 million homes and condos sold. The population of prospects is enormous when you add in all of those struggling to sell, buyers on the fence, approximately 1.1 million realtors, and countless lenders, escrow, insurance and home improvement contractors. The real estate vertical seems poised for a gold rush.

Current tools used for marketing this depressed market — PPC advertising, banners and even e-mail — are not working as well as in the past. There is simply too much inventory. Therefore, claiming your stake in the virgin vertical of real estate means moving your covered wagons across a great divide. This new land of opportunity is ready to settle, and it starts with forming long-term relationships with those steeped in the industry. When the housing market rebounds, this will put your business in a position to fuel the impending boom.

The first obstacle is to understand that people are not leads. Investors, sellers, realtors and lenders are real people involved in a very long business sales cycle. Enterprises that can help these individuals and businesses through the process, while serving up products and services will gain trust, respect and profit. Your site will bookmark, brand and build if you educate, enlighten and enable individuals.

OPPORTUNITIES ALONG THE WAY
Pioneers scouting the real estate territory should understand its five sub-verticals, with some sites blending two or more.

1. Sites that allow MLS search. Most agent sites provide a local service. Realtor.com is great nationally.
2. Sites that deliver blogs and news. A good blog can provide important news, featured listings or valuable resources. Curbed.com is a nice example.
3. Sites mashing up census, neighborhood and lifestyle content such as HomeFair.com.
4. Sites providing valuations and sales data, such as Zillow.com.
5. Free and paid sites that assist FSBO (for sale by owner) sellers. Free sites syndicating postings to other sites and search engines are the most popular.

To grow your prospective or existing real estate business, contact the top sites in each sub-vertical, and entice them to sell your products or services on a CPA (Cost Per Acquisition) or CPL (Cost Per Lead) basis. You might find that some site owners ask to be compensated for access to their database and audience.

Even more opportunities can be found by exploring the angles involved in each real estate transaction. With some creative thought and planning, the list of possibilities grow. For example:

* Buyers are interested in loans, investments strategies, foreclosures and sales data. Any one of these topics could make for a nice side blog to your website, or consultancy work.
* Sellers want tools beyond yard signs, flyers and print ads. They need websites, e-mail, SEM and SEO services, and help engaging prospects — social media strategies and video production.
* When a property doesn’t sell in a timely manner, rental options are needed. This involves prospects, community organizations, and even moving companies.
* Contractors are always needed in every real estate market to make repairs and prepare properties for selling or renting.

In the foreseeable future, times will continue to be tough for real estate buyers, sellers, realtors, lenders, contractors and insurance professionals. But now is the time to connect with this demographic. Show them how your product or service will improve their life, and you’ll discover a huge new source for customers — now and, more importantly, in the profitable times to follow.