According to Dianna Dilworth of DMNews.com, “The brand is working on an e-mail to go out in June that targets Pennsylvania consumers that live in towns where Dodge and Chrysler dealers have closed, to let them know that they can still have their cars maintained at Brown Daub.” This type of communication can cost a dealership around a penny or less per email, which can generate website traffic at a much lower cost than other traditional marketing mediums.

Brown Daub saw an 11% click through rate on their first targeted campaign and while this is a good result compared to industry standards, A/B testing on content and subject lines, as well as the tweaking of the different list segmentations can yield an increase in these results.

For more information on car dealership marketing, contact Angie Commorato at angie@consultagc.com.