Demographic Information for Social Networking & Viral Sites

Angie Commorato — Sat, 06 Jun 2009 17:25:36 +0000

I just finished ready a great article that breaks down the demographic information for some of the most popular social networking and viral marketing websites.

The data below was collected by Quantcast.com.

	Est. US	Male/Female	Over	W/ Kids	HH Income
	Montly Visits	Ratio	18 Yrs	0-17	$60K +
Facebook	87.4M	54% Female	71%	48%	59%
MySpace	64.3M	57% Female	69%	56%	51%
Twitter	23.0M	55% Female	97%	39%	50%
YouTube	81.6M	50% Female	78%	43%	54%

From an online marketing prospective, the monthly traffic to these websites is staggering. YouTube.com brings in about 81.6M US visitors a month, making this a must for any businesses who are utilizing online video. YouTube is also a great way to distribute viral marketing campaigns.Facebook and MySpace are great places to promote your business and let everyone in on your local events and promotions. Facebook members who have had a pleasant experience with your businesses or have heard good things about you will gladly “become a fan” of your business, opening up a whole new level of exposure to their network connections.

In the recent month, I have had many Indianapolis based businesses who are leary of testing marketing efforts in these mediums, for fear that the sites are “for kids”. This is clearly not the case. Sure, these websites are a daily staple for teenagers and young adults, the data above clearly represents a wider age range of visitors. I think that most businesses can include social networking in to their online marketing plan, but with any types of online advertising, it is important to have the proper tracking mechanisms in place. Try some targeted advertising, tailored to the demographic of the website’s audience. Use promo codes and discount codes to help track your sales from that particular medium and like always, watch your online statistics for traffic and conversion data.

Pennsylvania Car Dealer Uses Targeted Email Targeted to Drive Business

Angie Commorato — Wed, 27 May 2009 14:37:06 +0000

I just got done reading yet another article about a car dealer who has turned to one of the most cost-effective forms of direct response marketing: targeted email campaigns. Pennsylvania based Brown Daub, uses an in-house program to send their geotargeted emails to local, potential car buyers. The dealer was able to instantly monitor their post-campaign results, including click through rates and open rates, to determine the effectiveness of their email campaign.

According to Dianna Dilworth of DMNews.com, “The brand is working on an e-mail to go out in June that targets Pennsylvania consumers that live in towns where Dodge and Chrysler dealers have closed, to let them know that they can still have their cars maintained at Brown Daub.” This type of communication can cost a dealership around a penny or less per email, which can generate website traffic at a much lower cost than other traditional marketing mediums.

Brown Daub saw an 11% click through rate on their first targeted campaign and while this is a good result compared to industry standards, A/B testing on content and subject lines, as well as the tweaking of the different list segmentations can yield an increase in these results.

For more information on car dealership marketing, contact Angie Commorato at angie@consultagc.com.

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Demographic Information for Social Networking & Viral Sites

Pennsylvania Car Dealer Uses Targeted Email Targeted to Drive Business