Posts Tagged ‘Indianapolis’

Is Your Website Relevant in the Search Engine’s Eyes?

Wednesday, January 11th, 2012

One of the most frequently asked questions that we hear is , “How do I improve my search engine rankings?” That’s a tough question to answer in a 60 minute meeting, but there are certain things that a client can keep in mind when creating or contributing to their website. This might include a combination of things including making sure your site has good page structure, making sure the pages have relevant content and most importantly, making sure your site is relevant for the keyword phrases that you are trying to target.

The search engines can look at several different factors when deciding if your site is relevant for your industry. Search engine optimization is an ever changing process, but there are several tips that we like to pass along to our clients as ‘good practice’:

  • Are you making an effort to generate credible inbound and outbound links? In the past, everyone advised for you to link to a site and get them to link back to you. Reciprocal links would help boost your website’s rankings. Now, while that practice is still important, you will now want to find linking partners who can provide a link that is actually relevant to you. For example, lets say that you are a doctor’s office. If you can develop some linking relationships from other medical professionals, the major search engines will see this partner site as saying, “We trust this site enough to refer our website visitors to them.” That’s bonus points for Google and Bing. If the referring site is a site that gets a decent amount of traffic and/or has a good page rank, that’s even better. When it makes sense, provide a link back to their website, but make sure to check these links from time to time to make sure their site is still functioning. Broken external links can negatively impact your search engine rankings.
  • Are you using Google Webmaster tools? If not, you should be . This free tool can give you some great insight as to broken pages on your site, which can also negatively affect your rankings. In addition, be sure to check your website traffic analytics to watch for site errors including broken images. Closely monitor any of these conditions which might affect your website credibility.
  • Are you getting any traffic to your site and is it proportional to the online marketing dollars that you spend? If you don’t know how to answer this question, quit spending your money until you can get an online marketing professional to give you some insight. Higher traffic numbers can contribute to your site relevance and you don’t want to throw away money if your traffic numbers aren’t increasing.
  • You may or may not be able to answer this without consulting an search engine optimization expert, but structurally, is your website search engine friendly? Are your pages coded in a way that the search engines can easily pick out your top keyword phrases? Is your navigation providing an easy way of getting around your site? Are you using search engine friendly page names? Do you have a sitemap? These are just a few of the factors that we analyze when optimizing an existing site and all of these are crucial to search engine ranking performance.
  • Are you using social media? Why you might be of the opinion that social media, including Twitter, Facebook, Google + and others are not a good fit for your business, these mediums can now affect how Google and Bing choose to rate your site. Over time, we feel like your social media presence will have more impact on rankings. As it stands, Google does use social media as a ranking factor, but Bing uses it more. Why not start utilizing it now by earning more ‘Likes’, gaining more followers and getting more participation from those in your circle? You will only be making your site stronger in the long run.

For more information on how we can make your site more relevant in the search engines, contact Indianapolis search engine company, a&g, at www.consultagc.com.

 

Pet Supply Drive to Benefit Indianapolis-area Animals

Saturday, November 19th, 2011

Hugo The Frenchie

Hugo the Frenchie needs your help to make the holidays a little better for Indianapolis- area shelter animals. Beginning November 19th, a&g Digital Consulting will be collecting pet supply donations for both Indianapolis Animal Care & Control and the Southside Animal Shelter. These local animal shelters depend on the support of the community to be able to give the best possible care to the dogs and cats who are waiting for a chance to be adopted.

Here is a list of items that are on the wish lists for both organizations.

Urgent items:
Southside Animal Shelter – Warm blankets to keep the animals warm this winter
Indianapolis Animal Care and Control – Canned Dog and Cat Food

Food
Dog and cat hard food
Canned dog and cat food
Dog chews and treats
Cat treats
Peanut Butter (creamy) or other Kong type filler
Rabbit and rodent food
Horse and livestock feed
Hay

Pet Toys
Dog and cat toys
Kongs™
Sterilized natural beef bones

Cleaning
Bleach
Paper towels
Lime Away™
Large trash bags
Hoses
Scrub brushes
Brooms
Buckets
Spray bottles
Rubber boots
Latex disposable gloves (med & large)
Dish soap
Laundry detergent
Mops
Mop heads (string type)
Scouring pads
Laundry Detergent (liquid)

Pet items
Thick, warm blankets for the cages
Clay Cat Litter (Southside Animal Shelter alone uses 300# per week)
Puppy Pee Pads
Cage Water Buckets (large)

Miscellaneous
Paper Plates & Towels
Copy paper

Pet Miscellaneous
Hydrogen peroxide
Rubbing alcohol
Pet clippers
Grooming brushers
Nail trimmers
Digital thermometers
Pet shampoo
Flea control products
Blankets/towels
Large fans
Hand sanitizer
Manure pick/fork
Horse brush
Hoof picks
Horse and pony halters
Fly spray
Large trash barrels
Pet carriers

If you would like to participate, please bring your items to one of the businesses below by December 19th, 2011. If you would like to schedule a pickup of your items, please send an to email petdrive@consultagc.com or call 317-417-7070. Thank you for making the lives of shelter animals a little better this holiday.

Angie Commorato
Owner
a&g Digital Consulting, LLC

Drop Off Points (please click on the business name below for more information.):

Dreyer & Reinbold Infiniti – North
9370 Whitley Drive
Indianapolis,IN 46240
(Ask for Joe Commorato if you have any pet supply drive questions.)

Log Cabin Animal Hospital
11060 Fall Creek Road
Indianapolis,IN 46256

Good Dog Hotel & Spa
5345 N. Winthrop Ave.
Indianapolis, IN 46220

Click Fraud For Paid Search Up for Q3 2010

Thursday, October 21st, 2010

According to a recent report released by Click Forensics®, Inc., click fraud for paid search advertising mediums, including popular pay-per-click advertising programs, was up to 22.3% in the third quarter of 2010. These stats were gathered from Cost Per Click campaigns, also referred to as CPC, PPC or pay per click, across all of the major search engines, as well as comparison shopping engines and social network advertising platforms.

Here are some of the key statistics for the study:

  • Among small to large businesses,  the overall industry average click fraud rate was 22.3 percent,  up from the 18.6% for Q2 2010 and 14.1 % reported for Q3 2009.
  • In Q3 2010, the countries outside North America with significant CPC traffic producing the greatest volume of click fraud were Japan, The Netherlands, The Philippines and China, respectively.

These statistics are very concerning. Over the years, we have seen companies losing thousands of dollars on a monthly basis to fraudulent click traffic. This can happen right under the company’s nose and yet if they don’t know what to look for, it can continue to happen on a daily basis.

Although the major pay per click advertisers continue to implement better click fraud monitoring throughout their advertising systems, it is still important for any advertiser to be able to watch for trends in their analytics and web logs that might indicate that you are becoming a victim of fraudulent clicks.

If your business has active pay per click or other paid search campaigns, it is very important to monitor your activity on a weekly or monthly basis and to report any suspicious activity to your paid search representative.

For more information on how you can protect your monthly spend for the various paid search advertising platforms, contact a&g at www.consultagc.com.