According to a December of 2009 study by ForeSee Results, Facebook leads the pack for online shopping in social media, with 56% of online shoppers using Facebook. EMarketer.com referenced that according to the “2010 Social Media Report” from ForeSee Results, 69% of online shoppers regularly use social media sites, which helps support the need for etailers to turn their attention to social network marketing.
While the numbers show that many consumers are using social media to shop online, another report shows that the consumers are loyal to just a handful of brands. 61% of shoppers focus their attention on 1-5 retailers or brands, while only 21% focus on 6-10 brands.
To find out how you can create a social network marketing plan for your business, contact a&g Digital Consulting.