Posts Tagged ‘promote video on youtube’

Promote Your Existing Business Commercials on the Web

Monday, December 14th, 2009

Check your stack of CDs on your desk. Do you have any disk laying around with TV commercials, infomercials or other business videos that you have produced for your company? If so, they could be bringing in more traffic to your website through online video promotion and marketing.

1. Get Your Money’s Worth for Your Video Production: If you have already paid to have a commercial produced for television, ask your media company for a web-ready version of your video. You can not only upload your video to YouTube to promote, but you can also add the video to your company’s website, business blog or email marketing campaigns.

2. Invite Your Existing or Potential Customers to Watch Your Commercials: If you are currently collecting opt-in emails from your website or have opt-in emails from your existing customers, send an email, inviting them to watch your commercials. You can either direct them to your uploaded clip on YouTube or to the media section of your website for added exposure. If you are not using email marketing, contact us to find out how you can send email marketing messages to thousand for customers for less a penny an email.

3. Use YouTube to Save Bandwidth on Your Website Hosting Account: Every time a website visitor views one of your videos on your website, you are going to be using bandwidth from your monthly website hosting allowance. However, if you were to add your clip to YouTube and embed the clip in to your website, you will be using Youtube’s bandwidth. This is a great option for small businesses who may not have unlimited bandwidth available.

3. Always Tag Your Video Posts on YouTube: When you upload a video to YouTube, you will see a field for tags. These tags are very important because they help visitors to the site find your video clip. Try to think about what your customers would search to find you and don’t forget to separate them with a comma. We recently posted some clips for a jewelry store in Logansport, Indiana, which is a smaller town. Here is an example of the tags that we used on their clip:

Tags:
Arnold’s Jewelry and Gifts, Arnold’s Jewelry, Logansport Indiana, Rochester Indiana, Rochester jewelry store, Logansport Jewelry Store, Indiana Jewelry Store

To view their clip, visit http://www.youtube.com/watch?v=g7ATRrjnKOM

4. Use a Press Release to Promote Your Video: If your company video is something that is particularly newsworthy, consider writing and releasing a press release with a link to your online video clip. Search for press release sites that will allow you to post your press release for free to gain added exposure. Keep the search engines in mind when writing the press release and incorporate pertinent keyword phrases for your business and products or services.

5. As Always, Post A Link to Your Video on Your Social Networking Sites: Add a link to your online commercial on any of your company’s social networking accounts including your Facebook business page, Twitter account, LinkedIn profile and other accounts that you may have.

For more information about how to promote your videos on the web, online video production or how to set up an email marketing campaign, contact Angie Commorato at www.ConsultAGC.com.


Angie Commorato, an Indianapolis web designer and online marketing consultant, is the owner of a&g Digital Consulting, LLC. She offers website marketing consulting and web design solutions for Indiana businesses, as well as businesses across the United States.