Posts Tagged ‘Indianapolis marketing’

Tomato Fish Marketing Announces New Strategic Partnership with A&G Digital Consulting

Friday, March 12th, 2010

tfm_ag_logo






INDIANAPOLIS, IN (March 11, 2010) – Tomato Fish Marketing, a marketing and design firm and a&g Digital Consulting, LLC, a web design and online marketing firm, announced their strategic partnership to collectively offer their clients a complete online business solution.  TFM and a&g will be able to help their clients improve their overall branding and increase sales conversions through quality leads through a combination of strategic online marketing planning and implementation.


About Tomato Fish Marketing
Tomato Fish Marketing is an Indianapolis-based WBE certified marketing and design consulting firm delivering a holistic approach to online marketing communications since 2005.  The goal of Tomato Fish Marketing is to positively impact the quality of marketing and design for non-profit and for-profit organizations through their TOMI System™ (Targeted Online Marketing & Implementation). This system provides a comprehensive approach to marketing with a focus on creating strong marketing foundations and qualified leads.  What the heck, you may ask, is a “tomato fish”?  Go to www.tomatofishmktg.com to hear their story and learn about their services.


About a&g Digital Consulting
a&g Digital Consulting is a marketing firm, specializing in web design and online marketing. Working with businesses throughout Indiana, they are able to bring over 12 years of experience in designing, developing and marketing websites.  The goal of a&g is to become the full service solution for the web and marketing needs for B2C businesses.  While offering a complete list of website design and development services, a&g focuses on the post-launch marketing, maintenance and tracking of their client’s websites. For more information visit a&g online at www.consultagc.com.


Contacts

Tomato Fish Marketing, LLC

Brooke DeRam, Owner

www.tomatofishmktg.com

317.259.4958

a&g Digital Consulting

Angie Commorato, Owner

www.consultagc.com

317.417.7070

Indianapolis Online Marketing Blogs

Wednesday, June 10th, 2009

I have recently launched a few online marketing blogs, one of which went live earlier today. www.IndianapolisImport.com was created to drive business to my husband at the Infiniti dealership where he works. He is going to be using the site to increase the search engine traffic to their store’s website, as well as drive online leads to his email. My online marketing plan for this website is going to be using a combination of Twitter, LinkedIn, Facebook, email marketing and online video to drive Infiniti business to the dealership. We will be adding new posts to the website a few times a week, using search engine optimization to target some of the top Infiniti keywords. I will post some results once the site starts appearing in Google and Yahoo.

IndyCarBuyer.com is another site that was originally created to drive traffic in to a Chevrolet dealership in Indianapolis. The blog was indexed very well in both Google and Yahoo and the traffic was continuing to build every day. At the time of this post, the blog was appearing #1 in Yahoo for the search term ‘Indianapolis Chevrolet’. Recently, the site has been converted to a website to post news and specials for a variety of car manufacturers, not just GM. As the site gets re-indexed, I will be monitoring the progress in the search engines, but I expect some good results.

I am also getting ready to start a new blog for a move management company in Indianapolis, called Relocation Strategies. Recently nationally WBE certified business owner, Melissa Brown, will be using the blog to drive business to their website through case study updates and general news and information pertinent to her client base. I will be working with her business to optimize their posts and get their website ranked in the top of the search engines. Look for that blog to be posted to www.Relostrategies.com in late June.

Blogs can be a great way to drive organic search engine traffic to your website. For more information on how you can start blogging, contact me at blog@commorato.com.

How to Make Your Pay Per Click Campaigns Successful

Thursday, April 30th, 2009

If you have ever felt like the sole purpose of your pay per click campaigns is contribute to the wealth of Google and Yahoo, you are not alone. Many businesses long for their website to appear at the top of the search engines and they set up a paid search campaign to make that happen. However, after their ads go live, they continue to spend money without seeing the increase in sales.  Here is some advice that I can give pertaining to these kinds of campaigns and what it takes for them to be successful. This advice is targeted toward Google Adwords.

1. Target Your Ads by Location – If you are located in Indianapolis, Indiana and sell new cars, you probably won’t want your ads showing in California. Only choose Indiana ad placement, or better yet, target the Indianapolis area only to further stretch your spend. Lets say that you offer residential moving service in the Midwest. You will want to target Indiana, Ohio, Illinois, Michigan and any other states that you can serve, but you will want to deactivate all other states. Otherwise, you will be paying for customers to see your ads and you won’t be able to service them when they contact you.  I even advise customers who would like to sell within the entire United States to choose a few states to target, evaluate the results and then expand accordingly. Pay per click advertising can get very expensive and this will allow you to get better exposure for your money.

2. Adjust Your Ad Times – Google Adwords allows you to choose the days and times that your ads will display. If your customer typically want to speak to someone about your products or services, you might consider only running your ads during your business hours. I had a customer who had 90% of their website sales happen over the telephone. However, they only had phone sale staffing Monday-Friday from 10am-5pm. We were able to adjust their ads to show during the week, during those hours only. If you are a true ecommerce website which can take online orders 24/7, you can choose the days and times that you would like your ads to appear. I have seen trends within different industries to where certain days of the weeks will convert better than others. To determine which days are the best for your products, you will need to test your campaigns and adjust your targeting based on the results.

3. Have Analytics Available – It sounds so simple, but so many businesses don’t realize the importance of  being able to monitor the source of your website sales. To be able to gauge the effectiveness of your paid search ads, be sure to have some website statistics installed on your website. Google Analytics is a free statistics program that will help you analyze not only the traffic coming to your website but also the impact of your keyword ads. The analytics program will allow you to place a code throughout your website to track conversions at a keyword level. This will allow you to disable under-performing keywords and/or target more of your budget towards the better keywords.

4. Search Engine Optmization – You can always pay to be at the top of the search engines, but the ideal mix of search engine marketing lies in a little paid search and a whole lot of search engine optimization. Once your site is optimized and your website is appearing in the top results, your cost per aquisition will more than likely decrease significantly. It is important that you work with a company that has enough knowledge to get you top ten results for the major search engines. Once those results are achieved, maintain an on-going relationship with that business. Search Engine Optimization is a very reactive form of online marketing. Once you see your website sitting in a top slot in the search results, your competitors are going to take notice and do what they need to do to take back their position.

For more information regarding pay per click campaigns, contact Angie Commorato at blog@commorato.com.